Nothing is free. What's the catch?
I understand your skepticism
@tanteva, because there isn't much in life that's free!
Affinity was originally designed and created by a group of people who were tired of paying Adobe a hefty price tag for their ongoing subscriptions. A lot of their policies are basically reactionary against Adobe: "We want to treat people well, by doing the OPPOSITE of what Adobe would do."
There's also an element here about wanting to bring equity to creative fields again. It used to be that anyone who had pencil and paper could learn to be a creative. But now, most creative fields require computer literacy and good working knowledge of a number of software programs -- pricey ones. But not everyone can afford that. It often excludes people of color. And it often excludes small businesses in favor of large corporations. The group behind Affinity want to change all of that.
Affinity versions 1 and 2 both had a low one-time only price. But a company called Canva recently bought Affinity. Canva is an online tool that has pre-designed elements that people can use to put together presentations, marketing materials, t-shirts, and more. And they've recently added the ability to do AI prompts. Canva is so profitable, that they don't need Affinity to make money ... and enabling Affinity to be free is their way of "giving back" to the creative and artistic communities. They also see it as symbiotic to generating business for Canva, so they're doing it in service of others
and themselves (aka it
is part of a profitable business model).
Here's Affinity's co-founder Cameron Adams to explain it in his own words:
(Content warning: he does use the word "h e double hockey sticks" instead of "heck.")
Affinity Studio is free. The part that acts like Photoshop, Illustration, and InDesign, all under one hood.
If you want to use Canva's AI features within it, that would cost extra -- like most AI services.
Personally, I think it's pretty cool. I've loved their vision from the start and I'm glad Canva is upholding it.