1.Concept - freezing but happy
2.Message - being too cold from playing in the pool, but finally wrapped in a towel - and that's kind of nice too
3.Audience - anyone who needs a reminder of the feeling of rattling teeth
4.Emotional Connector - people will feel the brief moment of stillness and their urge to get warm enough to jump in again
5.Creative composition and/or Dynamic Artistry - The kids are totally in focus, but the background tells something about the poolside location. The colors are nice and few - blues, greens, white and skintones.
6.Story telling quality - The kids are close together, little brother almost sitting on his sister, both too focused on getting warm to fight.