1. Concept - beauty, warmth of summer, color
2.Message - all things in nature are beautiful
3.Audience - people drawn to color and natural beauty
4.Emotional Connector - who doesn't love butterflies
5.Creative composition and/or Dynamic Artistry - the butterfly is isolated in frame with a shallow depth of field in camera causing it to pop and the colored flowers on the bush create a color pop and beautiful Bokeh in the background
6.Story telling quality - butterflies never cease to amaze me with their delicate nature but hen they migrate huge distances and can survive the most amax=zing things... butterflies and flowers are one of the true essences of summer to me